The name “Sukha” draws its inspiration from the ancient word of “Happiness”.
The name also symbolizes a loving and sustainable relationship with Mother Earth.
The first organic farming project starts in Phayao.
Associate Professor Danuwat lead the first group of 30 farmers to grow organic rice in Phayao. Ahjan Sujit as the leader of organic farmers. Mr. Cheang Shen Kai and his wife Ms.Sineethanakan Thepha join in this project for the global marketing.
Three of them form a ‘triangle team’ and become the promoter of organic agricultural. They visit the farmer one by one, and introduce the organic farming project, face to face. To encourage more farmer to join this project, organic farmer convention were scheduled every month.
The Promotion team visit rice field and assist farmer regularly, run through to rice field every weekend. Third year, farmer are increasing up to 7 province which including Chiang Mai, Chiang Rai, Phayao, Lampang, Chaiyaphum, Mae Hong Son and Phrae.
The first workshop for training the instructor of organic farmer, in IQS (Institute of Product Quality and Standardization), Maejo university. Local governor even come to support organic farming project and join the ceremony of harvesting. The Promotion Team are eager to help no matter how busy their life may be. Finally The Sukha House Thailand Company signed the MOU with IQS, Maejo Univeristy.
In this year, the project success in building marketing in Singapore, Maejo University Executive Team and IQS group visit Thai Embassy Singapore on May 2010 to promote organic rice to global market.
Quality year, The numbers of organic farmer have increasing over 500, and number of organic land has increasing over 3,500 Rai. Assistant Professor, Dr. Chamnian Yosraj, President of Maejo Univerisity, visit Thai Embassy and the supermarket of Isetan in orchard road, Singapore on December 2011.
Corporate with The Cooperative Federation of Lamphun Limited (Ban Thi rice mill), got the certification of GMP (Good Manufacturing Practice) codex which is only for food. The project team trains the farmer for organic standard to prepare for approval the certification of Organic Thailand.
Organic farming project got the USDA organic certification.
Organic farming project got the EU organic Certification and audit for USDA-NOP Certification by United State Department of Agriculture.
Almost a decade ago, the organic rice projected was operated it has been certified for both production levels and processing levels. Ensure both manufacturers and consumers for our product quality and safety.
To become a leading enterprise, distributing Organic and Natural Health Food Products in the region-by interweaving corporate social responsibility, business ethics and integrity in our business formula.
CHANG – The Loving Rice
Supporting organic farming and products is a social responsibility. We respect the laws of nature; thus, we thrive on sustainability and the concept of eco-harmony. Organic farming revitalizes Planet Earth, heals our eco-system, protects our forests and harmonized the fragile relationship between humans and the Earth.
We work closely with IQS, Maejo University, to develop an agriculture methodology using a unique combination of micro-organisms and enzymes.
This combination creates a caring and harmonious relationship with Planet Earth, thus producing healthier rice. Our holistic farming practices conserve nature, empower the Earth and its people to coexist, and at the same time, enhance the productivity of our farmers.
We collaborate with small scale, indigenous farmers in Northern Thailand. They are our pioneers in the rice project and embody our spirit of pursuing excellence and quality.
Guaranteed paddy Price
We subscribe to the principle of fairness. As a result, our farmers receive fair rewards, which, in turn, greatly improve their quality of life. After ten years of ‘fair trade’ practices, the numbers of farmers joining us has increased 10 times, adding to the cohort of hundreds of farmers.
Guaranteed Stable Retail Price
We are farmers ourselves, and at the same time, have the role of end consumers pursuing a healthier lifestyle. Through our unique supply chain system, we ensure stable retail prices for our customers. As such, our customers enjoy a healthy, organically grown staple food that comes directly from the people who grow it.